Philadelphia’s former WiFi and technology guru, Dianah Neff, will land at the private consulting firm Civitium, points out Muni Wireless and a release from Civitium. Looks like the public face of Philly’s metro WiFi got smart and will use her high profile to follow the dollars being spent on the city-wide WiFi deployments from the side of the lucrative private sector.

U.S. cities are set to spend hundreds of millions of dollars on city-wide WiFi networks this year, while startups and service providers will fight for a piece of that market. Civitium is the consulting company that has gotten cities to do feasibility studies of city-wide WiFi, and Neff’s move could bring them a lot more business.